Context
On Black Friday, merchants can’t lose sales to declined cards or a slow checkout. For Appmax, it’s the moment to show its approval rate and technology to merchants still using another payment company. The initial request was a Black Friday themed page inside the website, with the same menu as the other pages.
The page is in Portuguese, as it was launched for merchants in Brazil.
Problem
Inside the website, the page competed with its own menu: people coming from the campaign had many ways out and only one way to become a sales lead.
My role
I was responsible for the design and the code of the Appmax website. For this campaign, I designed and built the whole page and the integration that sends the form data to HubSpot. I adjusted the layout directly in the code: I got the team’s comments through Jira, published a new version to the staging environment and came back with the next one.
Process
The first version was a themed page with the website menu and a button to the form. In the final version, the menu was removed and the email field moved to the top, next to the phone showing the approval rate.
